On April 4th
1956, Capehart and the Cochrans went into Goldstar Studios to make
demos for a batch of songs written for American Music. Of the half
dozen or so songs recorded, “Pink Peg Slacks” stands out as an early
Eddie Cochran tour-de-force. Modeled after Carl Perkins’
Blue Suede Shoes”, it was the first rockabilly song Eddie had
recorded and it showed his peculiar mush-mouthed enunciation, mis-timed
phrasing and popped consonants. Yet there were definite hints of
things to come in the voice and guitar interplay and overall dynamic
impulse of the performance.
Elvis had
shattered the cozy equilibrium of country music and Hank knew that
he wasn’t cut out to be a Rock n’ Roller though he had shown he was
prepared to make made a token effort. Eddie, however, embraced the
idiom with a passion matched only by Capehart’s aggressive
opportunism. Married and set in his ways, Hank was too much of his
own man to fall under Capehart’s spell whereas Eddie, still only 17
was ready and poised for the call.
Eddie began to
pick up more session work as his reputation as a versatile guitarist
grew among California’s closely-knit country music fraternity.
Capehart was aware
that most major labels were searching for another Elvis and took
some dubs to Liberty Records. Formed by Sy Waronker and Al Bennett
in 1955, Liberty records had made rapid strides when torch singer
Julie London enjoyed a massive hit with “Cry Me A River”, but what
they didn’t have was a Rock n’ Roll singer. Waronker was already
half sold on the idea of Cochran before Capehart had finished his
pitch, and when he actually met the boy, he was impressed by his
good looks and obvious musicianship.
Capehart had been
doubly fortunate in his timing. He was vaguely acquainted with
Boris Petroff. In July 1056, Cochran and Capehart were in the
studio recording some background music for one of his low budget
movies when Petroff asked Eddie if he would be prepared to appear in
a film which a friend was directing. “I thought he was joking and
asked him to call me” Cochran explained in an interview shortly
before his death. The next day he called and asked Eddie to make a
demo of a song called “Twenty Flight Rock”. Capehart and Cochran
could scarcely believe their luck. Within the space of a few weeks,
they were moving in film circles and had a bona fide record deal
thrown in for good measure.
Cochran went back
into Goldstar Studio with Connie Smith on the bull fiddle and
Capehart thumping a soup carton and emerged three hours later with
“Twenty Flight Rock” and “Dark Lonely Street”.
Propelled by the
magnificent bass work of Connie Smith who had mastered the
percussive “slapping” style pioneered by Bill Black on Elvis’ Sun
recordings, “Twenty Flight Rock” was essentially a pastiche of early
Elvis mannerisms and came to be regarded as a minor classic of the
early Rock era, especially in Europe where it was released as a
single and sold steadily over a long period. Smith developed a
telepathic music rapport with Cochran and went on to play on
virtually all of his recordings until late 1958.
Cochran’s cameo
part in “Do-Re-Mi” was filmed on August 14, 1956 at the Fox
Studios. Jayne Mansfield and Edmund O’Brien are seen watching a
television variety show on which an exciting new talent has just
been announced. Cochran appears on the screen heavily made up to
look like Elvis and sings “Twenty Flight Rock” to rapturous
applause. “Do-Re-Mi” was still in the early stages of production
and by the time it reached screen six months later, its’ title had
changed to “The Girl Can’t Help It” after the song by Little
Richard.
Liberty was
readying the film version of “Twenty Flight Rock” for release in
December 1956, but before the record could be pressed a new priority
had developed. Sy Waronker had been trying to purchase the rights to
a record on the Colonial label owned by Jack Bentley. The song
“Sittin’ in the Balcony” by Johnny Dee was attracting strong
regional sales and was shaping up to be a smash. Bentley was being
courted by several other labels and eventually placed his master
with ABC Paramount. Not to be outdone, Waronker decided to record a
cover version of the song for Liberty using Cochran as the proposed
artist. Capehart and Cochran were summoned to Liberty’s offices
where Waronker gave then Dee’s original and a day to make up their
minds about covering it. Capehart remembers that on the ride home,
he asked Eddie what he thought of the song. Eddie turned to him and
said “Well dad, I think it’s a hit!” When they got back, they
called liberty and told them to prepare a session. “Sittin’ in the
Balcony” was recorded three days later and took several hours to
perfect – a long time in the 50’s!
“Sittin’ in the
Balcony” was a perfect teen ballad for the times and in the ensuing
chart battle between Dee’s original and Cochran’s more polished
facsimile, the rival had a canceling effect on each others sales.
Both versions entered the “Hot 100” in March 1957, but while Dee’s
faltered at No.38, Cochran’s went all the way to No.18 and might
have made the top 10 had there not been another version of the song
available. Cochran evidently lacked faith in his singing ability
because when the NME asked him to describe his biggest
disappointment, he replied “Hearing the playbacks after my first
recording session. I cut ‘Sittin’ in the Balcony’ and didn’t like it
at all. But it went on to sell a million – and I was the most
surprised of all.”
“Sittin’ in the
Balcony” established Cochran as one of the most exciting newcomers
on the Rock n’ Roll scene and could not have come at a more
fortuitous moment since its’ chart progress coincided with the
release of both “The Girl Can’t Help It” and “Untamed Youth” on the
movie circuits. Suddenly, it seemed that Eddie , unknown at the
beginning of the year was everywhere to be seen.
Cochran began the
inevitable round of touring. In April, he spent a week at the
Mastbaum Theater in Philadelphia on a package show with Al Hibbler,
Nappy Brown, George Hamilton IV and Gene Vincent. It was there that
he and Vincent met for the first time. In August, Capehart took
Eddie on a promotional tour across the Mid-West and on through to
the Eastern States. In the 50’s, it was an established practice for
artists riding on a hit to make such trips to meet the DJ’s and
thank them for their support.
Behind every hit
record lurks the demanding specter of the follow-up record and the
attendant agonies of choice to be made. “Sittin’ in the Balcony”
had strengthened Waronker’s hand in the selection of material and
was reflected in Cochran’s next few singles.
While filming
“Untamed Youth”, Eddie befriended Johnny Russell and in the Spring
of 1957 they collaborated in writing a handful of songs including
Eddie’s follow-up single “One Kiss” and “Sweetie Pie”, a track which
recorded at the same time but was shelved until 1960. A hollow
facsimile of “Sittin in the Balcony”, “One Kiss” was one of the
first pop singles to be packaged in a color picture sleeve – a touch
of luxury only accorded to Elvis’ singles. Released in May 1957, it
flopped disastrously, failing to even dent the “Top 100”.
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